BlueSnap Takes On Checkout Abandonment
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Payment Gateway provider BlueSnap has unveiled a new functionality that helps merchants reduce checkout abandonment.
The functionality, dubbed the Powered Buy Platform, is a global payment gateway that combats checkout abandonment by providing frictionless mobile checkout for consumers and simple integration to the platform for online merchants. The release includes a variety of tools to help merchants convert shoppers into buyers, including:
Hosted Payment Fields – Hosted Payment Fields capture sensitive card data at checkout. This functionality allows merchants to minimize PCI and security requirements.
Enhanced Virtual Terminal – Virtual Terminal gives merchants the ability to take orders over the phone or via on-demand email invoices. This allows shoppers to complete purchases using alternative payment methods from the convenience of the Powered Buy Platform portal.
Payment Conversion Analytics – These self-service reports track payment conversions based on currency, shopper location, transaction value and more.
Multi-Currency Reporting – On-demand data enables merchants to track sales and reconciliation cross multiple currencies.
PayPal – an integration to enable PayPal to work for one-time and subscription models. This functionality is optimized for the mobile checkout experience.
“Online merchants need every advantage they can get to help tackle checkout abandonment,” said Ralph Dangelmaier CEO, at BlueSnap. “Our Powered Buy Platform has the most robust set of features and functionality on the market today to help merchants take control of checkout abandonment and grow their sales.”
It is important to note that the Powered Buy Platform provides flexible integration, which enables merchants to deploy the best checkout experience for their customers – from API to turnkey embedded checkout. What’s more, connection to multiple local banks around the world is provided through a single integration along with failover to maximize payment authorizations. The platform also provides other e-commerce tools, such as offers and coupons, subscription billing, fraud prevention and chargeback management.