Vitacost.com, Inc. is a leading online retailer of nutritional supplements, and health and wellness products. It sells: vitamins, minerals, herbs, and supplements; sports nutrition products; bath and personal products; diet/weight management products; and other health and wellness products directly to consumers through its website, vitacost.com, and catalogs. The company offers thousands of products from over 800 third-party brands and its own proprietary brands, including Nutraceutical Sciences Institute branded products.