Alan Rich

Alan Rich


Alan co-founded Chrome River, alongside Dave Terry, in 2007. He has been instrumental in growing the company from an idea to a global software leader.  

As CEO of Chrome River, Alan Rich stays closely involved with the product, keeping a focus on business function and value. He has worked with numerous organizations to implement innovative technology and provide expertise in financial management systems. Previously Alan co-founded Elite Information Group, the global standard in financial and practice management applications for law firms and professional services markets. Alan also held the position of Chief Strategist at Thomson Elite prior to founding Chrome River. 

Alan holds a B.A. in economics from the University of California, Berkeley and an M.Phil in economics from Nuffield College, Oxford University.

Something you may not know about Alan is… that he is an avid hiker. Each summer, he trades the hustle and bustle of the Los Angeles tech scene to spend a week hiking in the wilderness of California’s backcountry.