Rosie O’Neill is a newbie entrepreneur with a major sweet tooth. In July 2012, alongside her co-founder and fiancé Josh Resnick, she launched her first company, Sugarfina, a luxury candy boutique. Inspired by a third-date screening of Willy Wonka and the Chocolate Factory (the original!), Rosie and Josh dreamed up a “candy boutique for grown-ups” featuring the finest sweets from artisan candy makers around the world. Named to Fast Company’s “100 Most Creative People” list, and Goldman Sachs’ “100 Most Intriguing Entrepreneurs,” Rosie is disrupting the sweets space with an innovative approach to confections and retail.
Before candy, Rosie played with dolls for 7 years as Director of Marketing for Barbie at Mattel, where she led a global business unit that sold more than 50 million Barbie dolls annually. She received her MBA from the UCLA Anderson School of Management and a BA in Communication Studies from UCLA. Her favorite candies are Champagne Bears, Peach Bellini and Sparkle Pops.
Sugarfina is a luxury candy boutique for grown-ups that brings a fresh and fashionable approach to confections. Recently named to Fast Company’s “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers,” Sugarfina is disrupting the $200B confections industry with an innovative approach to candy, gifting, and customer experience. Recognized as one of the “World’s Most Beautiful Candy Shops” by Architectural Digest, Sugarfina opened its first boutique in Beverly Hills in 2013 and now has more than 50 locations across North America in major cities such as Los Angeles, New York, Boston, Chicago and Vancouver.