Great Hill Partners Announces Sale of to Pamplona Capital

Explore this investment 03.29.17

BOSTON, MA – March 29, 2017 – Great Hill Partners announced today the sale of, the worldwide leader in the online digital memorialization space, to Pamplona Capital. Headquartered in Evanston, Illinois, and led by Founder and CEO Stopher Bartol, provides obituary-related products and services to more than 1,500 newspapers and 3,500 funeral homes in the U.S., Canada, Australia, New Zealand, U.K., and Europe, and helps people express condolences and share remembrances of loved ones. With over 43 million visitors each month, is ranked by Quantcast as a Top 40 domain in the U.S.

Michael Kumin, a Managing Partner at Great Hill Partners, commented, “On behalf of Great Hill, I want to thank Stopher and the outstanding Legacy team for their hard work in building a great company serving their clients, employees and shareholders. Legacy has always been an innovator in the category and I am confident that they will continue to grow the online memorialization market in the future.” Founder and CEO Stopher Bartol commented, “It’s hard to overstate the positive impact Great Hill Partners has had as owners of Michael Kumin and the Great Hill team were catalysts for growth, and truly exceptional stewards of the company over the past five years. We couldn’t have asked for more in an ownership partner.”

Moelis & Company LLC acted as exclusive financial advisor to on the transaction.

About Great Hill Partners

Great Hill Partners is a private equity firm that has raised over $5 billion in commitments since inception to finance the expansion, recapitalization, or acquisition of growth companies in a wide range of sectors in business-to-business and business-to-consumer industries including software, financial and healthcare technology, digital media, eCommerce, and internet infrastructure. Great Hill targets investments of $25 million to $200 million. For more information, please visit


Mary Kate Bertke, Investor Relations
Great Hill Partners