Wayfair Partners with Giada De Laurentiis and Food Network
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To kick off 2016, Wayfair partnered with Giada De Laurentiis and Food Network to offer viewers the opportunity to shop the looks from Giada’s new home entertaining series Giada Entertains. In the six-episode series, Giada shares tips and recipes for planning parties at home, and her entertaining ideas are accessible to viewers through related how-to content and product recommendations on Wayfair.com.
Nancy Go, vice president of brand marketing, Wayfair, said: “We are delighted to help viewers bring Giada’s inspiring yet approachable ideas to life with a seamless way to shop a variety of home entertaining looks.”
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