Bombas's Covid-Era Pitch: Socks Are the New Shoes

With its spring plans derailed by Covid-19, the $170 million direct-to-consumer sock seller is shifting its marketing messages, exploiting cheap digital ads, and seeing sales rise.

For David Heath and Randy Goldberg, the founders of the direct-to-consumer sock seller Bombas, 2020 is playing out as it is for most businesses: utterly unlike anything they had planned. Read more