The following is a real story about the RealReal, a luxury consignment start-up that now has a brick-and-mortar store in SoHo. A few months ago, a friend walked into an intimate gathering wearing a daisy print Céline skirt. One of our mutual friends said to her, “I saw that on the RealReal.” Another said, “Oh, I’m so happy you were the one who got it.” This is perhaps how billionaires chat after a Sotheby’s auction, which is not the camaraderie and pride one would expect to hear about secondhand shopping. Read more