Remaking Dun & Bradstreet for the Internet Age

Explore this investment 01.13.11

One of our CEOs, Jeff Stibel, was featured in a piece in Bloomberg Businessweek about “remaking Dun & Bradstreet for the internet age.” The article mentions that “Stibel wants Dun & Bradstreet Credibility Corp., as the new venture is called, to move beyond credit ratings and start helping businesses manage their reputations online.”

According to the article:

“Credibility Corp.’s first new offering will collect comments and reviews from sites such as Twitter, the Better Business Bureau, Yelp, and Citysearch. Stibel says he hopes to launch it in the first half of 2011 and eventually wants to have such profiles for each of the more than 20 million companies in D&B’s U.S. database. Stibel thinks mom-and-pop businesses that don’t have the time or resources to track how they’re perceived online will pay Credibility Corp. $300 to $900 a year to manage those profiles. The new business is growing by double digits and is on pace to reach sales of $100 million in its first year, Stibel says.”

Read the full article from Bloomberg Businessweek.