Stylecaster Grows Nearly 100 Percent in 9 Months Supported by an End-To-End Brand Relaunch
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NEW YORK–(BUSINESS WIRE)–STYLECASTER, part of the SheKnows Media family of sites, today announced that it has achieved its peak reach to date at 4.7 million unique visitors per month—a 92 percent increase since June 2015.*
Over the same period of time, the millennial-focused fashion, beauty and lifestyle brand has also realized a 115 percent rise in followers across its social-media platforms, as well as a 280 percent growth in e-newsletter subscribers. STYLECASTER’s growth is largely attributed to an end-to-end brand relaunch completed in January 2016, in which the company revealed a new mission statement, a bold logo, a sleek site redesign, shopping modules, new video capabilities and an enhanced mobile experience.
Since the relaunch, STYLECASTER was also recognized by the 2016 Webby Awards as an official nominee for Best Fashion & Beauty Website; it also was an honoree for the Best Use of Photography category.
“This past year was strategically about three very key things: building authority, creating a genuinely engaging site experience, as well as continuing to celebrate personal style and individuality. I wanted to build a site that speaks to women in the most honest way imaginable—to cut through the clutter and allow readers to understand that style is possible for everyone, at any price point,” said STYLECASTER Editor in Chief Jessica Teves, adding, “Our goal is to engage in the actual conversations millennials are having with service and sophisticated accessibility.”
As part of its effort to establish a stronger editorial voice for the brand, STYLECASTER embarked on a new strategic content strategy after hiring Editor in Chief Jessica Teves and Publisher Matt Rice within the last 12 months, both of whom most recently hail from Style.com. Since then, the brand has on-boarded a bicoastal sales team, top-tier columnists, editors and contributors, as well as talent from premier media outlets to its expanding staff, including:
- Melissa Medvedich, STYLECASTER’S creative director, previously at Slam magazine
- Mel Matzker, STYLECASTER’s social media manager, previously at Mashable
- Hilary George-Parkin, the brand’s fashion editor, previously at Lucky magazine
- Hannah Hickock, STYLECASTER’s lifestyle editor, previously at Dr. Oz The Good Life magazine
In response to its end-to-end relaunch, STYLECASTER is collaborating with leading advertisers such as Tiffany and Neiman Marcus.
STYLECASTER Publisher Matt Rice added, “The ad community has really taken notice of the site, and the great work that Jessica and the edit team are doing. We continue to hear extremely positive feedback from clients about the overall design, content, tone and original voice. Consequently, we’ve experienced well over 300 percent growth in advertising in 1H, largely driven by the fashion, luxury, beauty and retail categories, with branded content and influencer marketing programs being at the core.”
Visit STYLECASTER.com to learn more. Go to corporate.sheknows.com for more information about SheKnows Media.
*Source: comScore, MediaMetrix Media Trend Report, March 2016
STYLECASTER, headquartered in New York City, is a premier style destination that delivers a daily forecast of need-to-know fashion, beauty, entertainment and lifestyle intel for today’s millennial woman. Launched in 2008 and acquired by SheKnows Media in August 2014, the site attracts nearly 5 million users per month.
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company, with 81 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, April 2016, U.S.) and 285 million social-media fans and followers. The company operates a family of leading media properties that includes SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, experts, bloggers and social-media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Arizona, with offices in Los Angeles, Chicago, and Redwood City, California. We also operate internationally in Canada, Australia and the United Kingdom.