Ziff Davis Shakes Up Publishing Model, Launches Ad Platform, Acquires Coupon Co.
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MediaPost highlighted the growth of our portfolio company Ziff Davis, pointing to the company, its expansion into new online advertising services, and its acquisition of LogicBuy.com as a model other digital publishers can learn from. CEO Vivek Shah describes his strategy for growth:
“‘We want to reinvent the publishing model that connects content, data and commerce… This strategy is a three-leg stool and we just added two that we didn’t have.’ … Shah acquired Ziff Davis with Great Hill Partners in June 2010, intending to build a digital media company geared toward helping consumers decide what to buy.”
Read the full article from MediaPost.