Ziff Davis Shakes Up Publishing Model, Launches Ad Platform, Acquires Coupon Co.

Explore this investment 01.04.11

MediaPost highlighted the growth of our portfolio company Ziff Davis, pointing to the company, its expansion into new online advertising services, and its acquisition of LogicBuy.com as a model other digital publishers can learn from. CEO Vivek Shah describes his strategy for growth:

“‘We want to reinvent the publishing model that connects content, data and commerce… This strategy is a three-leg stool and we just added two that we didn’t have.’ … Shah acquired Ziff Davis with Great Hill Partners in June 2010, intending to build a digital media company geared toward helping consumers decide what to buy.”

Read the full article from MediaPost.