Custom Ink, a Great Hill Partners portfolio company, recently announced the launch of its major brand refresh.

“For 25 years, we’ve been the company people trust when they need to rally a team, celebrate a moment, or make a group feel like they belong to something. What started as a way to design custom t-shirts online has grown into something much bigger.” said David Doctorow, CEO.

Doctorow continues, “We’re refreshing our brand. And the story behind that is “Ink Is More Than You Think”. But this isn’t just a new tagline and a fresh coat of paint. It’s a manifestation of the new Custom Ink. For over a year, we’ve made real, measurable investments in our platform. We’ve expanded our catalog, including doubling our hard goods offerings in 2025. We’ve grown our no- and low-minimum quantity ordering capability from 60 products to more than 1,000. And our teams have built smarter pricing tools that deliver the right promotions at the right time. We love that momentum.”

Custom Ink partnered with Mekanism to develop and launch the brand refresh.

You can read more on the Custom Ink blog.