Digiday Interview with Michael Kumin: Why private equity firms are investing in DTC brands
April 24, 2019- As direct-to-consumer brands mature, the players in the ecosystem are changing as well.
Venture capitalists, who put money on brands’ balance sheets and have pumped more than $3 billion into consumer brands since 2012, have played key roles in the rise of the DTC darlings.
Private equity investors are now sniffing around the direct-to-consumer category, particularly as more hit $50 million in revenue, and the complexities and logistics of a business start to change. Private equity firms like L Catterton, Diversified Trust and Great Hill Partners have taken notice. Read more