Following a record year, investment will accelerate establishing the Go-to-Market Cloud of the future
ATLANTA/INDIANAPOLIS (Feb. 24, 2021) – Terminus, the leading account-based marketing platform, announced today it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallet Capital to accelerate data products innovation, hiring and market expansion.
With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors. Schoettle brings decades of data innovation experience from his time as chief executive of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBM’s Watson & Cloud platform. Gaffney, who co-founded Great Hill Partners in 1988, brings extensive software and media experience, having served on more than 45 boards and participated in over 100 acquisitions.
“Continued innovation for our customers is our #1 priority. This infusion of capital accelerates our ability to bring the best data, channels, and analytics all together in one hub to power high-performing go-to-market teams,” said Tim Kopp, Terminus chief executive officer. “We helped launch the account-based movement seven years ago, but ABM has evolved into so much more than marketing; it’s how companies bring GTM teams – marketing, sales, and customer success – together to drive long-term revenue growth.
“Derek and Chris both bring tremendous strength in leading data innovation to our board, making them, and the team at Great Hill, incredible partners as we continue to scale,” Kopp said.
The capital infusion follows a record year for Terminus. In the past 12 months, the company was named a leader in the The Forrester New Wave™: ABM Platforms, Q2 2020 report, and a G2 ABM Leader for the 11th consecutive quarter. Terminus also expanded its platform with the acquisitions of account-based chat solution Ramble and account profiling and predictive data company GrowFlare. With the addition of Ramble (now Terminus Chat) Terminus became the first account-based marketing platform to offer native chat. Terminus’ Chat from Anywhere™ technology means users can launch a chat experience from any digital experience, connecting prospects and customers in real-time from anywhere online.
The company also expanded its leadership team with the addition of enterprise software veterans from Braze, Salesforce Marketing Cloud, and Conga.
“Terminus continues to redefine how teams go to market, innovating how companies generate revenue in a digital-first environment,” said Schoettle. “We’ve been so impressed with this team, the company’s significant growth over the last year, its continued product innovation, and the huge market opportunity ahead. Terminus is the ABM and go-to-market platform to keep your eyes on.”
The investment by Great Hill Partners brings Terminus’ total funding to $120M.
The news of the growth investment into Terminus follows the company naming marketing veteran Meagen Eisenberg to its board of directors. Eisenberg, the chief marketing officer of TripActions, brings decades of marketing and business-to-business innovation experience from her career that includes experiences at DocuSign, Google, HP and IBM.
To learn more about what the investment means for Terminus customers and team, read Kopp’s blog.
Leaders of the account-based movement, Terminus helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform; powering high-performing go-to-market teams. We’re proud to be helping over 1,000 customers on this mission, including brands like DHL, G2, Outreach, and TripActions. We’re a leader in The Forrester New Wave™: ABM Platforms and have been named a G2 Leader for 11 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.
About Great Hill Partners
Great Hill Partners is a Boston-based private equity firm targeting investments of $25 million to $500 million in high-growth companies across the software, digital commerce, financial technology, healthcare, and digital infrastructure sectors. Over the past two decades, Great Hill has raised nearly $8 billion of commitments and invested in more than 75 companies, establishing an extensive track record of building long-term partnerships with entrepreneurs and providing flexible resources to help middle-market companies scale. For more information, visit www.greathillpartners.com.