Ziff Davis Shakes Up Publishing Model, Launches Ad Platform, Acquires Coupon Co.
Digital publishers looking to supplement ad revenue may want to look toward Ziff Davis. The company on Tuesday unveiled the launch of the ad platform BuyerBase and revealed the acquisition of LogicBuy.com, which provides tech deals and coupons.
BuyerBase, an audience-based ad-targeting platform, relies, in part, on a piece of code embedded in more than 100 content and commerce Web sites owned by Ziff Davis and third-party companies. The unidentified "collection of properties" under BuyerBase gets more than 40 million site visitors and generates more than a billion buying signals monthly. The companies agreed to provide Ziff Davis with the data to integrate into the platform. Read more