Plimus Announces BlueSnap, A New Company Targeted To Support Sales of Subscription-Based, Digital Goods

Explore this investment 04.03.12

FREMONT, Calif., Apr 03, 2012 (BUSINESS WIRE) — Building on more than a decade of experience in providing small and rapidly growing businesses the eCommerce platforms needed to sell digital goods, Plimus, Inc., today announced the launch of BlueSnap, a new company focused on providing enterprise size vendors of digital goods and content a complete eCommerce infrastructure and payments solution. While supporting both digital goods purchases and subscriptions, the BlueSnap focus will be on supporting virtual ownership eCommerce business models where consumers and businesses lease or rent access to products and services rather than buying them outright. BlueSnap’s complete, SaaS commerce solution is designed to help companies quickly realize the benefits of “commerce as a service” through its technology platform, expert services and ecosystem of solution partners.

BlueSnap’s mission is to help enterprise organizations overcome the hurdles inherent in implementing existing eCommerce platforms. In a world increasingly dominated by the social Web, the ability for vendors to adapt and evolve business and commerce models quickly and strategically is imperative. BlueSnap allows traditional and newly forming companies to provide global, B2B and B2C access to their digital storehouses of content, services and products, with a wide array of traditional, subscription and emerging ownership models.

BlueSnap’s platform is based on proven SaaS technology from Plimus that is feature-rich and flexible enough to meet not only the needs of today’s digital marketplace but also supports future business models and customer needs. Unique to the market, BlueSnap’s capabilities cover all the core sales, marketing and reporting needs of vendors of digital goods and services, along with extensive, built-in support for global payment methods, multiple languages and taxes on sales anywhere in the world.

“Super-connected consumers are driving digital commerce to new levels of rapid growth. Our vision for BlueSnap is to be the ‘go to’ commerce provider in an emerging age of always-on, always connected devices,” said Hagai Tal, CEO of BlueSnap. “We know eCommerce inside and out – we literally grew up within this industry – and as we grew, so did our most successful vendors. The BlueSnap solution offers enterprise-class companies the next stage of evolved eCommerce. The ability to partner with our partners to customize the new BlueSnap services provides an evolving ecosystem that will cultivate a virtual ‘app-store’ of BlueSnap ecommerce solutions vendors can use to design an eCommerce solution specific to their needs.”

BlueSnap was formed by Great Hill Partners, a Boston-based private equity firm that bought full ownership of Plimus, Inc., in 2011. Compared with solutions that require extensive and expensive customization to implement and grow with a business, BlueSnap has been designed to keep deployment costs low, and ROI high. With BlueSnap, most common customization is simple. For more expansive needs, BlueSnap supports customizations through a growing ecosystem of partner applications that either plug-in or integrate for simple forward support. BlueSnap leverages the Plimus technology platform with its numerous global payment and tax collection innovations including single click purchase and in-app commerce capabilities offered through a robust API.

About BlueSnap

BlueSnap is a global provider of open Cloud Commerce technology and services that meet the rapidly changing needs of today’s digital brands, helping companies of all sized optimize customer engagement to maximize revenue. BlueSnap offers flexible monetization solutions that allow companies to create competitive advantage. Built on proven technology that leverages more than a decade of digital commerce expertise, BlueSnap provides a compliant and secure business environment that scales the consumer experience and turns browsers into buyers. For more information visit