Our Companies
![The AffiniPay logo featuring two intersecting 3D circles, one kelly green and one navy blue, surrounding a capital "A", in navy blue, and "P", in kelly green, both in block typography. To the right of the graphic is the company name in capitalized, block typography. The "AFFINI" is navy blue and the "PAY" is kelly green.](https://cms.greathillpartners.com/system/uploads/fae/image/asset/46/xs_AffiniPay_Full_Color_Logo_500px.png 320w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/46/sm_AffiniPay_Full_Color_Logo_500px.png 640w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/46/md_AffiniPay_Full_Color_Logo_500px.png 1024w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/46/lg_AffiniPay_Full_Color_Logo_500px.png 1400w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/46/xl_AffiniPay_Full_Color_Logo_500px.png 1800w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/46/xxl_AffiniPay_Full_Color_Logo_500px.png 2400w)
![A close range image of three credit cards fanned out on top of a keyboard. The image displays two Visa cards and a Mastercard.](https://cms.greathillpartners.com/system/uploads/fae/image/asset/47/xs_creditcard1.jpg 320w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/47/sm_creditcard1.jpg 640w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/47/md_creditcard1.jpg 1024w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/47/lg_creditcard1.jpg 1400w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/47/xl_creditcard1.jpg 1800w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/47/xxl_creditcard1.jpg 2400w)
AffiniPay
Affinipay is a leading provider of payment and practice management solutions to professional services firms.
We identified and pursued Affinipay as the leader in an emerging payment category.
We initially identified AffiniPay in 2012 as part of our on-going outbound efforts to find unique assets within the merchant acquiring industry. The company had differentiated itself from traditional payment providers with its robust proprietary technology, endorsement partner go-to-market strategy, and simplified pricing strategy. We saw an exciting opportunity to partner with Amy and her team as they built off their momentum and expanded into additional professional services verticals, leveraging their secure payment processing capabilities and strong customer support.
September 2015
Acquired by TA Associates
Financial Technology
We identified and pursued Affinipay as the leader in an emerging payment category.
We initially identified AffiniPay in 2012 as part of our on-going outbound efforts to find unique assets within the merchant acquiring industry. The company had differentiated itself from traditional payment providers with its robust proprietary technology, endorsement partner go-to-market strategy, and simplified pricing strategy. We saw an exciting opportunity to partner with Amy and her team as they built off their momentum and expanded into additional professional services verticals, leveraging their secure payment processing capabilities and strong customer support.
![Amy is pictured smiling. She is wearing an ivory silk tie neck blouse. She is facing the camera while her body is angled slightly sideways and her arms are folded in front of her.](https://cms.greathillpartners.com/system/uploads/fae/image/asset/45/xs_Amy_Porter_860px_x_1120px.jpg 320w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/45/sm_Amy_Porter_860px_x_1120px.jpg 640w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/45/md_Amy_Porter_860px_x_1120px.jpg 1024w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/45/lg_Amy_Porter_860px_x_1120px.jpg 1400w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/45/xl_Amy_Porter_860px_x_1120px.jpg 1800w,https://cms.greathillpartners.com/system/uploads/fae/image/asset/45/xxl_Amy_Porter_860px_x_1120px.jpg 2400w)
Amy Porter
Founder, Chairman, & Former CEO, AffiniPayNavigating the Next Stage of Growth
We worked with Amy and her team to enhance the company’s go-to-market strategy, improve product development, increase head count over 5x, and recruit an experienced CEO, CFO, VP-IT, VP-Product, and VP-Operations. These initiatives drove profitable growth throughout our five-year ownership period, while the company achieved industry-leading NPS and customer satisfaction metrics, and maintained its fundamental prioritization on culture.
Following a robust sales process with strong interest from both strategic and financial buyers, AffiniPay was acquired by TA Associates in February 2020.
- Executive Partnering
- Executive Talent Sourcing
- Company Teambuilding
- Go-to-Market Strategy Optimization
- Product Development